Today's Journal-Sentinel business section offers this interesting article-http://www.jsonline.com/business/40878037.html
"The economics of water 'will define the region for the next 30 years,' says Dean Amhaus, who runs the Spirit of Milwaukee, a civic promotion agency that coordinates efforts to craft a modern image for the metro region on behalf of the Milwaukee 7 economic development group.
'Water has positive connotations in many ways,' Amhaus said. 'It's environmental. It's economics. It's innovation. It's technology. It's biotech. It's big.'"